Timothy B. Heath is a full professor in the Department of Marketing of the Muma College of Business at the University of South Florida. He teaches courses in creativity and innovation, consumer psychology, and marketing management at the doctoral, masters, and undergraduate levels. Dr. Heath's research investigates issues in branding, persuasion, and innovation, including ongoing research into inter-temporal choices, webpage layouts, and the nature of scientific inquiry. He publishes his research in the field's best journals (Journal of Marketing, Journal of Consumer Research, etc.) and reviews research for numerous journals while serving on the editorial review boards of the Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology. Dr. Heath won a 2018 Outstanding Area Editor Award at the Journal of Marketing and recently received a core Fulbright Scholarship to the Vienna University of Economics and Business. Dr. Heath earned his Ph.D. in business administration from the University of Iowa and has served on the faculties of the University of Pittsburgh, Miami University (Joseph C. Seibert Professor of Marketing), ESSEC Business School (Communication and Management Chaired Professor), and HEC Paris (HEC Foundation Professor of Marketing). Dr. Heath served as a Visiting Professor at the University of Notre Dame where he won their MBA program's 2002 Outstanding Teacher of the Year Award. He has also served as an adjunct professor at Universidad San Ignacio de Loyola (Lima, Peru), Universidad Technica de Santa Maria (Valparaiso, Chile), the Czech Management Center (Prague), and the Frankfurt School of Finance and Management (Germany). Finally, Dr. Heath serves as consultant and expert witness on cases involving deceptive advertising.