Dr. Faizan Ali is an Associate Professor in the School of Hospitality and Tourism Management, Muma College of Business, University of South Florida. He received his Ph.D. in Marketing from the International Business School, University Technology Malaysia and a Master's in Management from Glyndwr University, United Kingdom. His research interests are in the areas of customer experience, service performance and quality, customer satisfaction and behavior. He is also enthusiastic about developing new scales and working on various methodological aspects of hospitality and tourism research. Dr. Ali has also authored more than 160 international refereed journal articles and international conference papers, which have received more than 10,300 citations. His recent research has been accepted and published in internationally refereed top tier hospitality, tourism and services related journals.He is the recipient of several Best Paper awards from international conferences and is a three-time recipient of the Emerald Literati Awards. Currently, he serves on the editorial boards of numerous journals, and as the Associate Editor for the International Journal of Contemporary Hospitality Management, the Journal of Hospitality and Tourism Technology, The Service Industries Journal; and Coordinating Editor for the International Journal of Hospitality Management.