Dr. Dipayan Biswas is the Frank Harvey Endowed Professor of Marketing at the University of South Florida-Muma College of Business, Area Editor of Journal of the Academy of Marketing Science, Associate Editor of Journal of Retailing, and Associate Editor of Journal of Public Policy & Marketing. He is also on the editorial review boards of Journal of Consumer Research, Journal of Marketing, and Journal of Marketing Research. His key areas of research expertise include sensory marketing, food marketing, restaurant/retail atmospherics, and digital marketing. His research and interviews have been featured extensively in the media, by over 200 media outlets all around the world, including ABC, CBS, CNN, Fox, NBC, New York Times, Washington Post, Food Network, BBC, Der Spiegel (German magazine), Fitness magazine, US News & World Report, Women's Health magazine, Men's Health magazine, Allure magazine, and Redbook magazine, among others.